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Privacy Policy

Effective Date: 8 July 2025

At Sewing Machine World, we are committed to protecting your privacy and the security of your personal information. This privacy policy explains how we collect, use, store, and share your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Who We Are

Sewing Machine World
7 Laen Court, Horsley’s Fields, King’s Lynn, Norfolk, PE30 5DD
Email: info@sewingmachineworld.co.uk

We are the data controller for your personal data collected through this website.

 

2. Information We Collect

We may collect and process the following types of personal data:

  • Identity and Contact Data: name, email address, postal address, phone number

  • Account and Purchase Data: registration information, order history, payment details

  • Technical Data: IP address, browser type, device identifiers, usage data

  • Marketing Preferences: your communication and cookie consent choices

 

3. How We Use Your Data

We use your data to:

  • Provide and manage access to our website and your account

  • Process and deliver your orders and services

  • Communicate with you (e.g. confirmations, support requests)

  • Improve our website, services, and customer experience

  • Comply with legal obligations

  • Send you marketing communications (with your consent)

 

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contractual necessity (e.g., fulfilling your orders)

  • Legal obligation (e.g., tax and record keeping)

  • Legitimate interests (e.g., improving services)

  • Consent (for marketing, cookie use, or credit referrals)

 

5. Sharing Your Data

We may share your data with:

  • Service providers (e.g. delivery companies, IT providers)

  • Financial providers (e.g. Buyline Ltd, with your consent only)

  • Regulatory or legal authorities, where required

  • Prospective buyers or sellers in the event of a business transfer

All data sharing is governed by appropriate contracts and safeguards.

 

6. Cookies

We use cookies to:

  • Improve site functionality and user experience

  • Analyse site traffic via tools like Google Analytics

  • Remember preferences and user settings

You can manage cookies in your browser or opt out using Google’s opt-out tools. Please note: disabling essential cookies may limit functionality.

 

7. Google Analytics

We use Google Analytics with IP anonymisation enabled to understand how visitors use our site. This helps us improve usability and services.

Data collected is stored for 26 months. Google does not merge your IP address with other Google data. You can opt out using the Google browser plugin linked above.

 

8. Data Security

We use industry-standard measures (SSL encryption, secure servers) to protect your data. However, no online transmission is 100% secure.

 

9. Your Rights

Under the UK GDPR, you have the right to:

  • Access your data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Data portability (to transfer your data)

  • Complain to the Information Commissioner’s Office (ICO)

To exercise your rights, email us at info@sewingmachineworld.co.uk. For more details, visit: www.ico.org.uk

 

10. Data Retention

We retain your data only for as long as necessary:

  • To fulfil the purposes it was collected for

  • To meet legal, accounting, or reporting requirements

  • To resolve disputes or enforce our agreements

 

11. Updates to This Policy

We may revise this policy from time to time. The latest version will always be available at sewingmachineworld.co.uk/privacy-policy.