Privacy Policy
Effective Date: 8 July 2025
At Sewing Machine World, we are committed to protecting your privacy and the security of your personal information. This privacy policy explains how we collect, use, store, and share your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Sewing Machine World
7 Laen Court, Horsley’s Fields, King’s Lynn, Norfolk, PE30 5DD
Email: info@sewingmachineworld.co.uk
We are the data controller for your personal data collected through this website.
2. Information We Collect
We may collect and process the following types of personal data:
Identity and Contact Data: name, email address, postal address, phone number
Account and Purchase Data: registration information, order history, payment details
Technical Data: IP address, browser type, device identifiers, usage data
Marketing Preferences: your communication and cookie consent choices
3. How We Use Your Data
We use your data to:
Provide and manage access to our website and your account
Process and deliver your orders and services
Communicate with you (e.g. confirmations, support requests)
Improve our website, services, and customer experience
Comply with legal obligations
Send you marketing communications (with your consent)
4. Legal Basis for Processing
We process your data under the following lawful bases:
Contractual necessity (e.g., fulfilling your orders)
Legal obligation (e.g., tax and record keeping)
Legitimate interests (e.g., improving services)
Consent (for marketing, cookie use, or credit referrals)
5. Sharing Your Data
We may share your data with:
Service providers (e.g. delivery companies, IT providers)
Financial providers (e.g. Buyline Ltd, with your consent only)
Regulatory or legal authorities, where required
Prospective buyers or sellers in the event of a business transfer
All data sharing is governed by appropriate contracts and safeguards.
6. Cookies
We use cookies to:
Improve site functionality and user experience
Analyse site traffic via tools like Google Analytics
Remember preferences and user settings
You can manage cookies in your browser or opt out using Google’s opt-out tools. Please note: disabling essential cookies may limit functionality.
7. Google Analytics
We use Google Analytics with IP anonymisation enabled to understand how visitors use our site. This helps us improve usability and services.
Data collected is stored for 26 months. Google does not merge your IP address with other Google data. You can opt out using the Google browser plugin linked above.
8. Data Security
We use industry-standard measures (SSL encryption, secure servers) to protect your data. However, no online transmission is 100% secure.
9. Your Rights
Under the UK GDPR, you have the right to:
Access your data
Request correction or deletion
Restrict or object to processing
Withdraw consent at any time
Data portability (to transfer your data)
Complain to the Information Commissioner’s Office (ICO)
To exercise your rights, email us at info@sewingmachineworld.co.uk. For more details, visit: www.ico.org.uk
10. Data Retention
We retain your data only for as long as necessary:
To fulfil the purposes it was collected for
To meet legal, accounting, or reporting requirements
To resolve disputes or enforce our agreements
11. Updates to This Policy
We may revise this policy from time to time. The latest version will always be available at sewingmachineworld.co.uk/privacy-policy.